Dance Helicap Essay Example for Free

Dance Helicap Essay In 1967, Frank Dance proposed the communication model called Dance’s Helix Model for a better communication process. The name helical comes from â€Å"Helix† which means an object having a three-dimensional shape like that of a wire wound uniformly around a cylinder or cone. He shows communication as a dynamic and non-linear process. Theory Dance’s model emphasized the difficulties of communication. Frank Dance uses the form of a Helix to describe communication process. He developed this theory based on a simple helix which gets bigger and bigger as it moves or grows. The main characteristic of helical model of communication is that it is evolutionary. Frank Dance explains the communication process based on this Helix structure and compares it with communication. In the Helix structure, the bottom or starting is very small then it’s gradually moves upward in a back and forth circular motion which form the bigger circle in the top and it’s still moves further. The whole process takes some time to reach. As like helix, the communication process starts very slowly and defined small circle. Communicators share information only with small portion of themselves to their relationships. Its gradually develops into next level but which will take some time to reach and expanding its boundaries to the next level. Later the communicators commit more and share more portions themselves. Example When a child is born the only means of communication is crying, he/she cries for everything like hunger, pain, cold etc.. As the child grows the means of communication become wider and broader. He learns to makes noises then he learns language to obtain attention and to fulfil his needs. As a Helix the process of communication in this case started from crying and later it developed into a complex and compound means. The Helical model of communication is largely dependent on its past. A child learns to pronounce a word in his elementary classes and throughout his life he uses that word in the same way he learnt. Just like that we used to react to certain things in a certain way in our childhood and such reactions and habits lasts with us forever. The communication evolves in the beginning in some simple forms then the same process of communication develops based on the past activities. It develops further with modifications. Conclusion Frank Dance included the concept of time in his theory. Something happens over the other will always be based on the first event according to him. This theory of communication was a subject to a number of experimental researches. Even though this model of communication clarifies everything there is a problem of over simplification. According to this theory a communication process is the product of what we learnt. Let us understand the model with the help of an example. A child from the very moment he comes to this world starts communicating. When a baby is born, the nurse rubs his back to make the child cry. If the child doesn’t cry, it is an indication of a still born child. What does crying in this case refer to? It is actually a way the child is communicating to his parents that he is alive, absolutely hale and hearty and ready to face the challenges of the world. As the child grows up, he cries whenever he is hungry or expects something from his parents and sometimes simply for his parent’s attention. It is again a child’s own way of conveying his message to the whole world. When the same child grows up and starts going to school, he soon interacts with his parents, teachers, friends in the form of words. Now crying actually gets replaced by words or his speech but one thing which is common is the process of communication which existed since the child’s birth. Thus the child actually started communicating from the very first day of his life and has been communicating all through till the present day. This explains one part of helical model of communication. According to the Helical model of communication, the process of communication evolves from the very birth of an individual and continues till the existing moment. All living entities start communicating from the very first day of their origin. When seeds are planted, they convey the message to the gardener that they need to be watered daily and should be treated well with fertilizers and manure. When a plant emerges from the seed it also starts communicating its need for water, sunlight, manure and fertilizers, thus supporting the Helical model of communication. The same also applies for animals, birds, fishes and all living creatures. Now let us throw some more light on a real life situation An individual in his elementary classes learns to pronounce a particular word or react to a particular situation. It has been observed that even though the child grows up, he continues to pronounce that particular word in the same way as he did during his growing up days or for that matter, if the same situation arises again he would under all circumstances react in the same way as he did in the past. The fear of the child when suddenly the light goes off at night resulting in a complete blackout is present in his younger days as well as when he grows up. The above example again makes the Helical model of communication clear. According to the Helical model as the process of communication moves forward it also comes back and is largely dependent on the past behaviour of the individual. The model believes that communication process is just like a helix which moves forward as well as comes backward and is dependent on the behaviour patterns of the past definitely with some modifications and changes. As the child grows up, he does make slight changes in his past body movements or past pronunciation or facial expressions. He makes certain changes, modifications in his communication and tries to get rid of the communication errors. An individual will definitely get less nervous in his teenage days as compared to his childhood days, thus a slight change in his behaviour.

Managing Business Problems Essay Example for Free

Managing Business Problems Essay What are the causes of poor productivity within large organizations and how can we look at trying to improve this? Productivity is the degree of output achieved in relation to a certain level of input. For example, in a call centre environment, productivity would be seen as the number of telephone calls answered per hour by a certain number of staff. The telephone calls are the output and the staff available to take the calls are the input. In order to improve productivity, one of the following has to occur: The level of input is decreased however the level of output remains the same, or, the level of output increases but the level of input remains the same. In relation to the example of the call centre, this would mean reducing the number of staff available to answer the phone but yet the remaining staff would still have to answer the same number of calls, i.e. they would have to answer more calls each to compensate for the decrease in staff. Or the other way to increase productivity in a call centre would be to keep the same number to staff available to take customer calls but the number of calls being answered in total would have to increase. Productivity is a major issue within any organisation but especially call centres. Call centres do try to forecast the number of calls they expect everyday and allocate resources accordingly to deal with these pressures, however there are still thousands of calls abandoned (where the customer hangs up before even getting through to an advisor) each and every day, this is sometimes referred to as call leakage. This is a growing problem for call centres across the country and it is surprising the amount of customers who will take their business elsewhere simply because they cant get through on the phone as they see it as poor customer service. In many cases it isnt feasible for staff numbers to be increased in order to cope with the call volumes that are being received and so the only solution to reducing the call leakage is to increase the productivity of the existing staff. Working in a call centre environment myself I appreciate that this is a very challenging task as call centre agents generally feel overworked and underpaid already and trying to get more work out of them will be difficult. However my research into call centre life has thrown up some issues surrounding the task of increasing staff performance in order for your business to work smarter. My research examines the possibility of reward systems as a means of increasing productivity, how call centre staff view their own roles and changes they would like to see in order to help them perform better During my research I searched the Emerald website to find relevant journal articles to assist my studies. I came across an interesting one called An exploration of managerial issues in call centres by Colin Armistead, Julia Kiely, Linda Hole and Jean Prescott. This paper consisted of two case studies carried out in two large organisations; these will be known as Case Study A and Case Study B. I found this article useful as it explores why people work in call centres, how they feel about their jobs and this research is spread over all levels from call centre agent to general manager. Case Study A provides a good background to call centre life and will aid understanding of what it is like to work in a call centre environment. In Case Study A, a total of fourteen staff members of all levels were interviewed, interviews lasted one hour and were all taped and transcribed. The interviews explored the initial decision to work for a call centre, the expectations they had before they started and the extent to which their jobs had lived up to those expectations. The authors also examined company statistics; they found evidence of high turnover in staff who had been employed for a few months then reducing to comparatively low turnover after they had been employed for more than six months. I found the findings from Case Study A to be very surprising having worked in a call centre myself and not having had very many positive experiences during my time there. The overall impression from those interviewed was that they felt very positive about their workplace. There were inevitable differences in how different levels of employees viewed certain issued but there were more similarities than differences. I was interested to see how employees had spoke about productivity and performance targets. It became apparent that performance targets were related to the number of calls answered, the time in which it took to answer the calls and also the levels of call leakage. It is very easy to monitor call centre agents against an array of time-related measures and staff felt under a lot of pressure at times due to this. I can relate to this, as this is exactly how I felt working as a call centre agent. One manager interviewed in Case Study A stated that the most important thing in managing call centre staff was motivation, motivation, motivation, yet the manager in question admitted he had little idea of how to motivate staff. I do agree that motivating staff to perform well is an issue and I appreciate that highly motivated staff will be more productive but I also think that if staff working in call centres had a better understanding of the bigger picture and knew how their actions impacted upon the business as a whole they may change their attitudes and automatically perform better and more efficiently. This is just my opinion from my experience of working in a British Gas call centre for almost three years I have been privileged enough to have been given an insight into the deeper realms of the business, something which frontline staff rarely come into contact with and I do feel this would be of benefit to them. As it stand now, staff are being thrown tough performance targets by management and expected to meet them without question, they have no understanding of why the business needs them to perform at a particular level and what the consequences will be if they dont. I believe business awareness to be a vital part of representing a company to the public and the company I work for do offer a business awareness course, however this is e-learning based and has to be completed in your own time. Needless to say, there are not many staff who take advantage of this opportunity to understand the business they work for due to the above conditions and a lot of staff are probably unaware that the facility even exists. If British Gas were to allow the time for staff to complete this course during working hours or even to be paid overtime for the time they spend on it outside their scheduled hours, they would have a massive response and although this would be time consuming and possibly quite costly, I believe that the positive effects on how employees work would outweigh the costs. Productivity is very poor in the call centre I work in after reading relevant sections in a book called Remuneration Policy by Patrick McCauley I am under the impression that a successful reward system can help to improve productivity. McCauley defines motivation simply as goal directed behaviour and he makes it clear that employees will only be motivated to increase their performance by goals that are actually of interest to them, for example if a manager said to his team one day that the person with the highest productivity that day would be rewarded with a family ticket to the local pantomime then you would get Sandra, the mother with 2.4 children, husband and nice semi-detached house working her socks off, however, Matt, Gary and Emma, the three students on the team and Harold the grandad of the team who is six months off retirement would not be interested in the slightest by the managers offer of reward. McCauley states that the three key questions we need to consider when devising a successful reward system are: * What goals will employees actually pursue? * What factors will determine their success or failure in achieving these goals? * What will be the consequences of achievement or frustration for the employee and the organisation? As I have already mentioned, it is important to offer rewards that are of interest to the staff and that will actually motivate them to perform better and drive them towards goals which involve meeting productivity and performance targets on the way. It is important to offer generic rewards that are appealable to all or a choice of a few different rewards in order to cater for all the different ages, cultures etc. I have dome some research in to reward systems whilst working on a service excellence team in the British Gas call centre and the rewards that were constantly being requested by staff were things such as an extra days annual leave, high street vouchers, deputising for a higher level role for half a day as a development opportunity etc. These were things that the frontline staff were telling management would motivate them to work harder and to a higher standard, however management declined these requests as they saw them as too ambitious and they were especially against the extra holiday which unfortunately was the most popular suggestion. It was a shame these suggestions were declined as staff then felt that they were being ignored which in turn lowered morale and saw a drop in productivity for a short while, it would probably have been cheaper for the company to have allowed a small number of desired rewards which would have increased productivity for while and certainly wouldnt have reduced it. Staff are already aware of what their targets are on a day to day basis and we need to remember that there will be a percentage of staff who do consistently meet these targets, therefore when setting criteria for a reward system we have to set it higher than daily performance targets to show that staff are being recognised for going above and beyond the call of duty and not just being coaxed into doing what is already expected of them. Staff will have to meet daily performance and productivity targets and then some before they can achieve a reward. If an employee successfully achieves a reward for their performance then not only will their productivity have had to increase to achieve the reward in the first place but as that desired behaviour has now been rewarded, the employee will be conditioned into repeating it in order to gain further rewards. If an employee either attempts and fails to reach the goal required to achieve a reward or doesnt make the effort and sees his colleagues around him being rewarded for their increased effort and performance it will have one of the two following effects upon him: * He will become de-motivated as he is feeling left out or a failure as his efforts are not being recognised because he fails to reach the required standard and his performance will drop further. * He will become determined to work to the required level to achieve a reward to prove to himself and his managers that he too can perform well. If the latter of the consequences occurs then the reward systems is still being effective in all areas as even failures are being motivated to continue to strive for the reward on offer. However if the company begins to see individuals experiencing a drop in motivation and performance they may need to consider addressing this with a reward for example for the most improved productivity each month, therefore even those whose efforts dont bring them above the required productivity level for a standard reward have a chance of recognition for their efforts alone. McCauley examines Vrooms expectancy theory and this supports the issues raised above. Vroom does state though that the criteria that needs to be met in order to achieve a reward has to be very clear cut and communicated thoroughly to all levels of staff so as to avoid woolly areas where decisions to reward or not may be disputed. Throughout my research I have identified underlying issues surrounding the productivity of call centre staff and how to improve this by encouraging motivation amongst staff and providing them with personal goals that at the same time guide them towards achieving the productivity levels required by the business. I have come to the conclusion that productivity can only really be successfully increased in the long term by providing something for the individual to work towards, not just setting targets and expecting them to be met. I also think that increased business awareness amongst frontline staff would be beneficial to any call centre so then at least they know and understand why there are certain pressures placed upon them and they may be more welcoming to the challenge of attaining higher targets. Bibliography An exploration of managerial issues in call centres. (Journal Article) Colin Armistead, Julia Kiely, Linda Hole Jean Prescott. Remuneration Policy

Importance of Electronic Marketing in Business Today

Importance of Electronic Marketing in Business Today MARKETING MIX AND ONLINE MARKETING: Marketing mix, commonly known as the four Ps namely Product, Price, Place and Promotion was first suggested by Jerome McCarthy (1960) and is a vital aspect for establishing and executing the marketing strategies. Let us view in detail the different elements of the marketing mix on the context of online marketing. Product: Online marketing can lead to the improvement of the products in a lot of ways. Online marketing pave the way for the market researchers to evaluate the customers need and the criticism from them can be used to change the existing products and develop new products. Tescos online shopping website records the repeated purchases of the customers, which they use later on to provide a customized list for fast purchasing. It also facilitates a chance to customize the products as per the consumers wants like www.nike.com who offers customized instructors just for clients. Price: This refers to the pricing policies of an organization which are adopted to determine the price for a product or service (Chaffey 2003). Baker et al. (2000) discovered two habits that have been used by the manufacturers while marketing their products online namely; Setting up a low price for the products by beginners. Following the existing price in the internet by the current companies. A benefit of usage of internet is that it helps to minimize the costs on search that shoppers would have to bear while searching for information about new products and services. It also makes the shopping more active as the famous auction site www.ebay.com which makes the users to bid the price for the products. Online marketing makes the transaction more transparent making it almost impossible for the suppliers to manipulate on cost. The customers can also view sites to know the best deals for a particular product like www.shopmart.com, www.easyshop.com etc. Place: The place element in marketing mix explains the way a product is distributed to its end consumer. Allen and Fjermestad (2001) say that the biggest implication created by the internet in the marketing mix is for the place. This is due to the world wide reach of the internet. Internet has opened before the organizations a new channel to make their products reach their customers, apart from the traditional way of sales helping to cut down the barriers between both the parties. The huge investment that has to be made in stores can be reduced with business taking place in a much realistic way. Entry of internet into the marketing mix has avoided the retailers or third parties between buyers and consumers making it more challenging for the existing online retailers to ensure on time logistics. Promotion: The promotion element of the marketing mix shows how marketing conversation is made within the customers and the stake holders about the company and their products (Chaffey 2003). It deals with exchanging information regarding a product or service to the target market. Burnett (1993) defines promotion as the marketing function concerned with persuasively communicating to target audiences the components of the marketing program in order to facilitate exchange. The main ingredients of promotion mix are Sales promotion Advertising Personnel selling Public relations Direct marketing The internet is nowadays being used as an effective tool for marketing communication. The internet made it available before the companies, yet another way of channel to communicate to the buyers about the product offerings. The idea of online marketing can vary the promotion mix in the following ways: Evaluating the way the internet can be used at various phases of the purchasing mode. Revising new ways of using the ingredients of the promotion mix. Applying promotional tools to serve in various phases of customer relationships like attaining visitors for the first time and retaining them as a regular visitor. While using internet as a tool for marketing, it become possible for the organization to send emails on proper authorization basis, containing information related to the products which makes it possible for the company to maintain a long term relationship with the buyers online. Online marketing and the marketing mix picture: page 267 foundations of marketing Reference used: McCarthy, J.(1960) Basic Marketing: A Managerial Approach. Irwin, Homewood, II Allen, E. and Fjermestad, J. (2001) E-commerce marketing strategies: a famework and case analysis, Logistics Information Management 14(1/2) 14-23. McCarthy, J. (1960) Basic Marketing: A Managerial Appraoch. Irwin, Homewood, II Burnett, J,(1993) Promotional Management, Houghton Mifflin, Boston Baker, W., Marn, M. and Zawada, C. (2000) Price smarter on the Net, Harvard Business Rview, February, 2-7. Chaffey, D., Mayer, R., Kevin, J. and Chadwick, F.C. (2003) Internet Marketing IMPORTANCE OF ELECTRONIC MARKETING IN BUSINESS TODAY The requirements and wants of the consumers can be better understood, by knowing more about the consumers and also analyzing ways of providing their needs. This will essentially help in convincing the consumers or buyers requirements, earlier than your opponent. The information curve of the marketers can be enhanced based on the growing information of the customers. It is highly significant to deliver the correct goods and products to the consumers with precision, in order for the consumers to be satisfied. By establishing the principle of adding value to the services of every consumers or buyers, the marketers can be warned in advance of the ineffective and expensive competitive approach which can be achieved by the usage of electronic marketing. A superior and higher conventional product status and equity of the companys manufactured goods and services can be obtained, by adding high value to the manufactured goods. A good or bad opinion of the companys adopted strategies or action s achieved, can be obtained by setting off a workers criticism system. The usage of electronic marketing or existing communication schemes can help to improve such circumstances. The usage of online marketing can be limited to the following listed business conditions. An instance of the usage of online marketing is in the Company communications, A cheap and extensive, method of communication is the E-mail. It is a easy and lasting medium. It is used to send messages to unite with people using an already listed names and addresses. It has been an ever growing means of communication within the organization. Another fearful task that has been improved by online marketing is marketing research. The approaches used by the different companies can be examined, and the discussions with the companies can be preserved for discussions over a extensive phase of time. Another business condition where online marketing can be utilized is marketing planning and sales support. It is possible for additional people to use this intermediate for advertising information. Online marketing is also used in another situation productivity innovations. The usage of the electronic medium helps the sales personnels, as it speeds up the answers to the consumers queries about the product particulars, stock levels etc. Online marketing and sales practice will be more useful to the business-to-business relations in the instant future. High confidence and prospects will be accepted by the customers since the business sections overlay the pathway. Electronic marketing can also be used in the scenario of Customer loyalty. The buying behavior of the consumers are tracked by the companies, for which in depth databases are created. Another business scenario where online marketing is utilized is globalised reach. So, international marketing can be obtained easily as internet helps to interconnect organizations. Online marketing is used for a organization to obtain competitive intelligence. It is useful for the competitors to analyze our market information using the World Wide Web, and vice-versa. Efficient cost utilization is obtained using online marketing methods. It is usually cost effective, even without including installation charges. Even with installation charges included, when contrasted with the customer advantages obtained, it is cot efficient. Controlling of partnering and logistics is easy through the use of online marketing methods. It is easy for people in organizations to connect through the usage of electronic marketing resources. Internal intranets, or extranets, and agreements or associations with organizations may come under the connection medium. Corporate recruitments are another sector utilizing online marketing resources. Workers, advisors, government papers, specialty trades or common contractors can be traced using the above mentioned method. [REEDY, J. SCHULLO, S., 2004] ONLINE MARKETING vs TRADITIONAL MARKETING The earlier forms of promotion can classified under traditional marketing. The various methods are radio, billboards, TV and posters. The other methods such as email marketing, banner promotions, all come under the online marketing. Difference lies in the purpose it is used for. Traditional marketing expands the market of the manufactured goods and services, which is an important aspect for the existence of the organization. The customers have the opportunity to react to the promotion, as online marketing is a way of direct marketing. In this method, the customers can react, which helps in raising ROI. Measurability is an additional aspect that distinguishes both forms of marketing. It is easy to trace the clients with the use of tools in online marketing, whereas traditional marketing has several problems, one being dependent on human memory. The SMEs also utilize the online marketing due to the huge ROI obtained from it. It is possible for them to change their operations, by calculating the start of their leads. [http://www.sabest.biz/blog/2010/03/online-marketing-vs-traditional-marketing.html] FUTURE OF ONLINE ELECTRONIC MARKETING RESOURCES It is possible for the e-marketer to support and develop the value chain processes of electronic commerce for each and every persons advantage, as a result of the physically powerful base of electronic marketing resources. Solid effort, a number of successes and a little failures may be engaged in this process. In order to obtain profits for all of the marketing processes, it is necessary for the e-marketer to demonstrate serious thinking talents of the tactical and planned market scheduling and also be able to employ the available methods of electronic marketing effectively. The complex methods of electronic marketing is utilized in order to create value-added services, which produce results that are unthinkable in structure, even though a variety of electronic means are available to use. On the other hand, in order to get an explanation, it is necessary to estimate the present situations. A total of four aspects or issues are given below by which the electronic marketing may be affected by or may affect, which have been obtained by considering and arranging all the sustaining and contradicting data in an order: Development of technology Growth of the existing software The accomplishments achieved by combining Internet achievements The motivating force required by the marketers to provide better service to their consumers With the help of electronic marketing, a number of advantages can be obtained which include providing a means of communication between the e-marketers and the customers of the organization, as possible in a small sized business. It is required for the e-marketer to prepare and train well, as a variety of advantages are obtained by employing electronic marketing. Business Web Sites: B2C, B2B, C2C The sites which sell or market products and services even if it is the order takers or others who are more person-oriented mainly include in Web categories which are business to business (B2B), Business to Consumer (B2C) or Consumer to Consumer (C2C). Some sells to both consumers and businesses. (Internet Marketing by Barbara G. Cox and William Koelzer). BUSINESS TO CONSUMER SITES (B2C) The sites of B2C are more familiar to the public who uses the internet. In most of the industry, they market goods and services to the consumers. There are many stores such as department; clothing, electronics, food etc have their Web sites to sell the products. These sites dont have a store like buildings. They only sell their products through the internet. But not all these sites sell through online itself, the consumer buy their products from office, local store or even by telephone. The examples of B2C sites are amazon.com (books and other related products), staples.com (office supplies) etc. The online shopping is getting higher due to the increase in computer consumption in households. BUSINESS TO BUSINESS SITES (B2B) The market of B2B is increasing in an amazing rate. On the basis of Jupiter Research, the companies around the world will hike up their expenditure on B2B. As per the aggressive estimation of Goldman Sach, the worldwide spending through B2B will reach high rates in the coming years and he assumes that 80% of B2B worldwide commerce will be held online around the next 20 years. On the basis of Active Media Research, the majority of B2B sites are created for double purpose that is to sell both the products and services directly or indirectly around 98% of sites, 73% of them gives information. The main aim of making sales of the 77% of sites is by making an offline contact with the customers. CONSUMER TO CONSUMER (C2C) Majority of the Consumer to Consumer sales occurs through auction sites. In a survey conducted by Harris Interactive where The National Consumers League was the sponsor, it was found that the bidders of online auction of 83% had purchased things in the online auction. According to the report, 75% of the buyers have pay out average of $100 or less and the 21% have payed amount between $100 and $500. So in auction sites, the sellers will post their things to sell and their items will be bided by the customers. And the highest of those customers bids wins the thing which is for sale believing that the bid will meet a fixed minimum amount. A small amount of commission will be taken from the sellers bank account by the auction site if each of his item get sold. The buyers wont pay anything to the site. The best example for Consumer to Consumer site is E-bay. It is the biggest Consumer to Consumer auction site. E-bay has been a great model for the auction sites which are emerging now to help the businesses conduct e-commerce. Although eBay is generally a consumer to consumer service, the simplicity of this site is a great value of study for buying or selling the products in a Business to Business auction site by any business planning. In eBay, and many other auction sites the users will register and if they are planning to sell anything on the site, they can set up a way of payment, usually financial account or credit card that makes the funds transfer. The buyers will be able to analyse what they are looking for by entering the key words of any particular product in the search engine and the site will display products list for sale. The sellers will make the payment for listing and selling their products. Insertion fees will be charged by eBay generally around 25 cents and $2.00 wh ich will rely upon the opening bid, and a fee will be charged at the end of the auction which will be between 1.25 percent to 5 percent of the final selling price. The enhancements like featured placement or bold font will also be charged as an extra fees (Internet Marketing by Barbara G. Cox and William Koelzer). Benefits of Online Marketing [http://www.wisdomportal.com/Books/OnlineMarketing.html] [http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm] Benefits gained by the Consumers:ÂÂ   (1) Appropriate- customers can buy anything on their will for 24 hours without communication with the store physically. 2) Cooperative Instant-the buyers can get the information of the products they are interested in, from the sellers site and then download those instantaneously. Benefits gained by the Marketers:ÂÂ   (1) Increasing the relationship between the customers- The organizations can communicate with the customers to have a detailed knowledge about their needs and hence building customer databases. (2) Reduction in the costs and enhancing efficiency- Avoid the costs involved in building a store, amount for rents, insurance and amenities. Digital catalogs are way lesser than the printing paper catalogs. (3) Improved flexibility- For a paper catalog, its products and values are constant till the next printing takes place whereas an online catalog can be modified on a daily basis or also hourly, considering the products ease of use, its amount, and advertisings, to get along with the fluctuating market conditions. (4) Access to Global Markets- The Internet is an accepted medium by the whole world, which helps the consumers and sellers to be linked within any countries in mere seconds. Four Methods to Exhibit Online Marketing:ÂÂ   (1) Building an Electronic Storefront- Companies can be allotted an area by the online service or can create a new Website on their own wish. These sites help in creating a communication between the customers which helps them to be more close to a purchase. (2) Introducing Ads Online- Companies can create ads online in three methods: (a) First one being, the classified ads in the significant areas of high class online services. (b) Ads displayed in Internet news which are meant for commercial usage. (c) Purchase the online ads that come up while browsing the net like the pop- up windows. (3) Taking part in meetings, newsgroups, or communities posted by the web which are interesting for certain groups. (4) Usage of Online E-mail or Webcasting- Companies can provide newsletters provided by the customers, or advertising options depending on the history of the customers who are purchasing. Through Webcasting, matters relating the customers interest can be delivered. ONLINE MARKETING [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html ] Marketing online delivers the message of spreading marketing budget for a majority of companies. Online marketing produces many more advantageous solutions when compared to out-dated and offline marketing. In other words this can be termed as Internet marketing or web marketing. This method is adopted by those companies where goods are sold to the customers directly including those who are involved in a business to business model. Benefits of Online marketing Modifications on the fly: When compared to offline marketing, online marketing can place olden advertisements in newspapers or on TV and this can be modified on the fly. By following up with the advertisements, it is possible to make any no. of changes to the graphics or letterings which would not create any issues. But this cannot be done in the traditional method of marketing and advertising. Ability to track real-time results: While marketing online, tracking of real- time results is possible by the use of online analytics so that it is possible to know whether the marketing is carrying out. Certain methods exist to track the traditional methods, but many at times cannot be done in real- time. This can either create a good will or a bad one to the campaign. Focusing demographics in the advertising: With marketing online, particular demographics such as age, gender and location can be given importance. It is also possible to focus on the variations in income and education. This can be done in traditional marketing also but it is not an easy job. Various methods in marketing online: There exists variety of ways to exhibit online marketing like the email social media and newsletters. To do the same in traditional marketing, many media sources need to be available. Immediate ability to convert: While marketing online, it is capable of converting a buyer immediately. But this cannot be done in traditional marketing. When marketing online, it is not only capable of achieving the information of a customer, but also able to achieve the sale on the spot, while in offline marketing this procedure takes a much longer time. The most focused areas in the online marketing are: [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html] Associate Marketing: In this kind of marketing, the organization appoints an associate to improve and enhance their products. The associate in turn receives a commission or similar grants for each and every sale. Amazon.com Associates Central is an example that can be provided for anassociate marketing program, where the Amazon.com helps the owners of the website to bring in crowd to its site. Exhibit Advertising: In this type, they usually use the web banners on a third-party website to create traffic to their own website and enhance the awareness of the product. Email Marketing: Businesses that makes use of this type of marketing create promotional emails to impress the customers. But, it is a very tough job to differentiate the spam and the original email. Interactive Advertising: This sort of advertising makes use of animations and various other graphic involved methods, to produce ads which makes the viewers excited and involves their participation. Search Engine Marketing: Certain techniques that are used under this are- Search Engine Optimization (SEO), and paid inclusion. The companies adopting these techniques become prominent in the search engine page results from Google. Viral Marketing: With this kind of marketing, businesses expect the people to convey the informations achieved about the products. Those sites which allow the viewers to email hilarious clips is an example of viral marketing.

Comparsen Between The Book And Movie Cujo Essay -- essays research pap

Watching the movie is so much more interesting, and it grabs your imagination by the hand. There are not that many things that are different in the movie. In fact the movie describes what?s going on a little better than the book. Basically the book seems like an out line of the whole story and the book gets into details a little more.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the book it talks about Tad going to bed and how he?s a little nervous because he thinks there is a monster under his bed. His father tucks him into bed and says good night. About 10 minutes later Tad wakes up screaming his head off saying he sees a monster in his closet. The author doesn?t even describe what the ?monster? looks like. In the movie it shows wha...

Business Plan for Progressive Consulting Essay example -- GCSE Busines

Business Plan for Progressive Consulting 1. 0 Executive Summary Progressive Consulting will be formed as a consulting company specializing in marketing of high technology products in international markets. Its founders are former marketers of consulting services, personal computers, and market research, all in international markets. They are founding Progressive Consulting to formalize the consulting services they offer. 1. 2 Mission Progressive Consulting offers high-tech manufacturers a reliable, high quality alternative to in-house resources for business development, market development, and channel development on an international scale. A true alternative to in house resources offers a very high level of practical experience; know how, contacts, and confidentiality. Clients must know that working with Progressive Consulting is a more professional, less risky way to develop new areas even than working completely in house with their own people. Progressive Consulting must also be able to maintain financial balance, charging a high value for its services, and delivering an even higher value to its clients. Initial focus will be development in the European and Latin American markets, or for European clients in the United States market. 1. 3 Keys to Success Excellence in fulfilling the promise completely confidential, reliable, trustworthy expertise and information. Developing visibility to generate new business leads. Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer consulting, project consulting, market research, and market research published reports. 2. 0 Company Summary Progressive Consulting is a new company providing high-level expertise in international high-tech business development, channel development, distribution strategies, and marketing of high tech products. It will focus initially on providing two kinds of international triangles: Providing United States clients with development for European and Latin American markets. Providing European clients with development for the United States and Latin American markets. As it grows it will take on people and consulting work in related markets, such as the rest of Latin America, and the Far East, and similar markets. As it grows it will look for additi... ... 1995 1996 1997 ____________________________________________________________________ Gross margin 72.97% 85.81% 84.90% Net profit margin 4.57% 11.25% 14.92% Return on Assets 12.38% 20.64% 25.49% Return on Equity 50.05% 61.73% 51.37% Activity Ratios: AR Turnover 6.30 7.77 6.66 Collection days 29 45 45 Inventory Turnover 0.00 0.00 0.00 Accts payable turnover 7.67 7.06 7.35 Total asset turnover 2.71 1.83 1.71 Debt Ratios: 1995 1996 1997 ____________________________________________________________________ Debt to net Worth 3.04 1.99 1.02 Short-term Debt to Liab. 0.70 0.82 0.83 Liquidity Ratios: Current Ratio 1.91 1.83 2.39 Quick Ratio 1.91 1.83 2.39 Net Working Capital $104,050 $191,250 $340,450 Interest Coverage 4.15 5.90 9.38

Microstructural Brain Injury in Post-Concussion Syndrome After Minor He

The article Microstructural Brain Injury in Post-Concussion Syndrome After Minor Head Injury, by ****, studied post concussive symptoms relationship with innovative MRI imaging. Mean diffusivity, fractional anisotropy, and the presence of microhaemorrhages were used to indicate micro-structural brain injury in subjects with minor head injuries. Although they experienced symptoms participants’ CT (computed tomography) and normal MR images did not display any irregularities. Participants contained 21 MHI patients and 12 controls that were healthy who were matched to the ages (between the ages 18 to 50), genders, and educational levels of the MHI participants. The MHI patients were involved with the study 1 month after being in the emergency room with head trauma. All needed a normal neurological inspection and a Glasgow Coma Scale (GCS) of 13-15, which determines the conscious state of an individual. The patients and controls were scanned with diffusion tensor imagining (DTI) and high-resolution gradient recalled echo (HRGRE) weighted sequences. Their cognitive function was assessed with the Mini Mental Status Examination (MMSE). The Rivermead Postconcussion Symptoms Questionnaire (RPSQ) measured the severity of their post-concussive symptoms. A higher score meant that the symptoms were more severe after the injury. Additionally, the number of days before the patients went back to work or school was noted. The results indicated that microhaemorrhages were seen in only one patient. Fractional anisotropy showed a decrease in the subcortical white matter of the right temporal lobe. When correlated to the severity of post-concussive symptoms FA displayed decrease in the uncinate fasciculus, the fronto-occipital fasciculus, the interna... ...s the symptom severity did not correlate to completing the task correctly. Works Cited Lannsjà ¶, M., Raininko, R., Bustamante, M., Von Seth , C., & Borg , J. (2013). Brain pathology after mild traumatic brain injury: an exploratory study by repeated magnetic resonance examination. J Rehabil Med, 45(8), 721-728. doi: 10.2340/16501977-1169 Pardini, J., Pardini, D., Becker, J., Dunfee, K., Eddy, W., Lovell, M., & Welling, J. (2010). Postconcussive Symptoms are associated with compensatory cortical recruitment during a working memory task. Neurosurgery, 67(4), 1020-1028. doi: 10.1227/NEU.0b013e3181ee33e2 Smits, M., Houston, C., Dippel, W., Wielopolski, A., Vernooij, W., Koudstaal, J., Hunink, G., & Van Der Lugt, A. (2011). Microstructural brain injury in post-concussion syndrome after minor head injury. Neuroradiology, 53(8), 553-563. doi: 10.1007/s00234-010-0774-6

‘Explore the nature of love in the extasie’: John Donne poetry analysis Essay

In his poem, The Extasie, John Donne describes his own attainment of a state of ecstasy (literally meaning, to stand outside of oneself), through his physical and spiritual proximity to his lover. In his earliest work (for example Elegie: To his Mistris Going to Bed, and The Flea) – which could be loosely termed his ‘lust poetry’ – Donne’s focus tends to be on (or at least around) the sexual act and the beauty of the human (and more particularly the feminine) form, whilst in his later work (such as his Holy Sonnets) he explores religion and death, this poem falls into the transitory phase of what could be termed Donne’s ‘love poetry’ (for example, The Good Morrow). Characteristically then, the main focus of The Extasie is his love for a specific woman (as opposed to women in general, or rather, any random woman – as is the case in his lust poems), and how this love is so transcendent that it leads to a platonic extasie. In the first stanza, the tranquillity of the setting is established, with the imagery of ‘a pillow on a bed’, a ‘reclining head’, suggesting relaxation, and the line ‘Sat we two, one anothers best’, suggesting serenity and the intimacy of the lovers. This continues into the subsequent stanza with the elegant, and yet deeply intense image of ‘Our eye-beames twisted, and did thred Our eyes, upon one double string’, which apart from highlighting the apparent totality of their absorption in one another, also alludes the contemporaneous belief that sight constituted ‘eye-beames’ being emitted from one’s eyes and illuminating your surroundings. In the 4th stanza, Donne starts to bring in more explicitly the spiritual union that begins to manifest out of the physical intimacy. Initially it may seem as if he is attempting to upset the otherwise peaceful setting, by introducing elements of conflict into in the line, ‘As ‘twixt two equall Armies, Fate Suspends uncertaine victorie’. However, if you take into account the fact that the use of epic military metaphors in relation to love is a common poetic motif (and was even more so in Donne’s time), it becomes clear that this is not the case, and that the intended effect is more to highlight the fact that the lovers are ‘eqaull’ in the relationship, and to link this simile to their souls hanging in the air, ‘twixt her, and mee’. Moreover, the idea that their souls ‘Were gone out’, to ‘advance their state’, is suggestive of Donne’s neo-platonic philosophy, and the idea of two souls, blending together to form an indivisible and perfect hybrid – as can be seen in the line, ‘he knew not which soul spake, Because both meant, both spake the same’, demonstrating the complete intellectual union between the two. The line ‘(all which before was poore, and scant,) Redoubles still, and multiplies’, goes on to suggest the idea that the souls reinforce each other’s weaknesses, whilst the line, ‘That abler soule, which thence doth flow, Defects of loneliness controulles’, continues this concept, showing the perfection of the ‘abler soul’, by highlighting the absence of any defects, even one such as loneliness, which are innate human response to certain situations. This leads on to the idea that the defect of mortality is also absent, and that the union is eternal – as evident in the line ‘For, th’Atomies of which we grow, Are soules, whom no change can invade’. These ideas all derive from the Plato’s concept of the Forms, in which it is theorised that for every material thing, a perfect form of it exists, of which the material form is merely a pale shadow or imitation. For Donne, it is the transcendence and perfection of the love between himself and the woman, that leads to their transition to a higher state (their Extasie is ‘by love refin’d’). Furthermore, the mingling of their souls which follows on from the extasie, has a purifying effect, ‘unperplex(ing)’ them, and resulting in him ‘part(ing) farre purer than he came’ – Donne realises in this poem, that intellectual and emotional intimacy that he experiences transcends bodily love, and that ‘it was not sexe’, but rather something beyond the physical world. In addition to this, Donne brings in the theme of alchemy to his presentation of love – something common throughout much of his poetry and generally during that period. Indeed, he presents love as the alchemist in the union of the souls – ‘Love, these mixt soules, doth mixe again, and makes both one, each this and that’ – imbuing it with the power to transform and transmute souls. This is also evoked in relation to the body in the 14th stanza – ‘Nor are drosse to us, but allay’ – in which he describes the body as being an alloy that strengthens the soul. This distinction between body and soul is also very Platonic; however, the way that the body is presented here, differs greatly from Plato’s attitude to it, and from the presentation of the body previously in the poem. For example, in the fifth stanza, ‘sepulchrall statues’, suggests a certain irrelevance and a lack of the vivacity of the soul, whilst the transcendence of the soul over the body, and the idea that, ‘They’are ours, though they’are not wee, Wee are Th’intelligences, they are the spheare’, objectifies the bodies as a mere inanimate vessel, subservient to the intellect. However, as Donne does go on to admit, ‘We owe them thankes’, as the initial physical intimacy was, ‘all our meanes to make us one’, and without ‘their forces, sense to us’, the union of their souls through their love, would never have occurred. Essentially then, Donne sets up the idea that in fact the body has its own intrinsic value upon which the soul is dependent, whilst going to describe that in fact, the body, which in spite of trying to ‘beget Spirits, as like soules as it can’, in order to govern itself, begins to fail without the presence of the soul (‘That subtile knot, which makes us man’. Essentially then, the conclusion would appear to be that body and soul are interdependent, and whilst it is clear that Donne ultimately values spiritual love over bodily love (perceiving the body as a ‘prison’, in which ‘a great Prince†¦lies’), he accepts the one’s reliance on the other, as after his experience of Extasie, he realises that in fact it matters little, as there is, ‘Small change, when we’are to bodies gone. ‘